Share of social media users in Finland 2018, by platform and frequency

This statistic shows the result of a survey on social media usage in Finland in 2018, by platform and usage frequency. According to the survey, Facebook (including Facebook Messenger) was the most frequently used social media channel among Finns, with 38 percent of respondents using it several times a day. The second one was Whatsapp, followed by Instagram and YouTube. The most seldom used platform was Kik Messenger, with 92 percent of respondents not using the service at all.

Do you use the following social media platforms?

Several times a dayOne to two times a dayThree to seven times a weekOne to two times a weekLess than once a weekDon't use the service
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Release date

May 2018



Survey time period

March 6-10, 2018

Number of respondents

509 respondents

Age group

15-74 years

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Mitä sosiaalisia medioita käytät? Merkitse myös miten usein käytät k.o. palvelua?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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Statistics on "Social media usage in the Nordics"

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