Online purchases in Denmark 2017-2018, by type of product

This statistic shows the types of products that Danish consumers bought online in Denmark in 2017 and 2018. The most popular product category to buy online was tickets to events (68 percent of online shoppers for both years). Travel tickets ranked second in 2018, according to 66 percent of respondents.

Products and services purchased online in Denmark in 2017 and 2018, by type of product

Event tickets (cinema, concert, theater etc.)68%68%
Travel tickets (plane, train etc)63%66%
Clothing, sport and leisure equipment65%65%
Furniture, toys and other home interior articles49%48%
Films, music, video (DVDs, CDs, streaming etc)47%48%
Subscription to the internet, TV or telephone, streaming services etc.45%45%
Electronics (mobile phones, cameras etc)28%31%
Computer hardware (tablets, hard disks, speakers, keyboards)25%28%
Medicine or vitamins19%21%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018



Survey time period

2017 to 2018

Age group

16-89 years

Special properties

has shopped online in the past year

Supplementary notes

Figures for year 2017 were previously published by the source.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.