Most sold online products or services in the Netherlands 2019, by gender

This statistic illustrates the type of online purchases of individuals in the Netherlands in 2019, by gender. As of 2019, roughly 31percent of Dutch women bought books, magazines or newspapers on the Internet.

Which goods or services have you ordered online in the previous 12 months?

MenWomen
Food products, cosmetics, cleaning products28.9%33.6%
Medication9.3%9.1%
Clothes and sports articles52.9%57%
Digital study or teaching material14.7%2.6%
Film, music21%13.2%
Books, magazines, newspapers30.5%31.2%
Telecommunication services29.6%20.2%
Soft-/Hardware and electrical appliances41.7%18.9%
Household goods and appliances42.6%32.5%
Travel and accommodation53.5%49.6%
Financial products or services41.7%30.4%
Tickets for events47.7%47.1%
Other purchases46.1%26.3%
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Source

Release date

October 2019

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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