Online shopping frequency in the last 3 months in the Netherlands 2019, by education

This statistic illustrates the online shopping frequency in the last 3 months by individuals in the Netherlands in 2019, by education level. As of 2019, roughly 31 percent of Dutch individuals with a high education level bought something online three to five times in the last three months.

Online shopping frequency in the last 3 months by individuals in the Netherlands in 2019, by education level

Online shopping frequencyLowMidHigh
1-2 times23%24.7%16.8%
3-5 times13.7%24.9%31.5%
6-10 times4.1%10.5%16.6%
10 times or more2.9%8%16.6%
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Source

Release date

October 2019

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

excludes citizens in institutions and homes

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "In the past 12 months, have you purchased or ordered goods or services for privat use from people or companies from: the Netherlands? Other EU countries? Other countries in the world? An unknown country?"

The source explains: "Online purchases are goods that have been purchased via an internetbrowser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

The source defines the education levels as follows:

  • Low education level: "Primary education, VMBO (preparatory middle-level vocational education), first three years of Havo/VWO (higher general and pre-university secondary education), or assistant education (MBO-1)"
  • Mid education level: "Last years of Havo/VWO, MBO2, 3 and 4 (middle applied education)"
  • High education level: "HBO (higher applied education) and WO (university studies) and older educational programs which are comparable."

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Statistics on "Online fashion in the Netherlands"

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