Native ads: impact on brand & content carrier in the UK 2015

This statistic shows the results of an online survey on the impact of native advertising on reader perceptions of the brand advertised and the news organisation carrying the sponsored content in the United Kingdom (UK) as of February 2015. Roughly one in five respondents stated that sponsored content resulted in them seeing the advertised brand in a less positive light.

Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?

Characteristic	Advertised brand	News organisation
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Release date

June 2015

More information

Region

United Kingdom

Survey time period

January and February 2015

Number of respondents

1,374 respondents

Age group

16 years and older

Special properties

respondents who had seen sponsored content

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How does advertising like this impact on your perceptions of the news organisation and the brand being talked about in the advert?"

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