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Distribution of e-commerce purchases in Italy in 2019, by device
Distribution of e-commerce purchases in Italy 2019, by device
In 2019, 56 percent of the online purchases finalized by Italian customers were made via desktop device. In the same year, purchases carried out via smartphone accounted for 39 percent of the total, whereas purchases made via tablet represented only five percent of the total.
Distribution of e-commerce purchases in Italy in 2019, by device
Share of purchases
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Source

Release date

July 2019

Region

Italy

Survey time period

2019

Distribution of e-commerce purchases in Italy 2019, by device
In 2019, 56 percent of the online purchases finalized by Italian customers were made via desktop device. In the same year, purchases carried out via smartphone accounted for 39 percent of the total, whereas purchases made via tablet represented only five percent of the total.
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Statistics on "Online shopping in Italy "
  • Market overview
  • Ecommerce users
  • Demographics
  • Mobile shopping
The most important statistics
  • Payment methods
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