Most purchased and consumed beverages in Germany 2017-2019

Mineral water is by far the most purchased and consumed beverage in Germany. 86 percent of the population bought it in 2018. The most popular type of mineral water, based on sales in liters, is sparsely carbonated. Indeed, Germans are known for their preference of fizzy drinking water, though sales of still water were also increasing.

A multi-billion-euro industry

The beverage industry as such includes the manufacture of various alcoholic drinks, as well as non-alcoholic ones and mineral water. Generating over 22 billion euros worth of total revenue in 2018, the industry employed more than 62 thousand people. Earnings are expected to grow in the next years. Forecasts predict that beverage manufacturing will bring in as much as 24.6 billion euros worth of revenue in 2023.

What about beer?

While Germany is widely known both for its long-standing beer production industry, as well as seemingly active consumption habits, beer is not in the top three of the most bought beverages. Pils and export beer are overtaken by Cola drinks, caffeinated coffee and fruit juices. Beer consumption per capita has been dropping significantly compared to the 1970s and 1980s.

Ranking of the most purchased and consumed beverages in Germany from 2017 to 2019

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Source

Release date

July 2019

Region

Germany

Survey time period

2017 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2016: 23,854 respondents, projection to 69.56 million people
2017: 23,356 respondents, projected to 70.09 million people
2018: 23,389 respondents, projected to 70.45 million people

More information on the methodology can be found here.

For this question, multiple answers were possible. For this reason, the sum of percentages exceeds 100%
This question was asked in the survey in the following wording: "Various drinks are written down here. Which of them did you personally consume or purchase in the last 14 days?"

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Statistics on "Beer market in Germany"

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