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When buying beer, do you pay more attention to the brand or the price?
Awareness of price and brands when buying beer in Germany 2012-2018
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2012 to 2018. In 2018, 44.7 percent of respondents paid attention to the brand when buying beer, while 31.4 percent looked at the price.
When buying beer, do you pay more attention to the brand or the price?
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Source

Release date

November 2018

Region

Germany

Survey time period

2012 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Sample information:
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

Figures are based on the following studies:
2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

Further information on methodology can be found here.

Awareness of price and brands when buying beer in Germany 2012-2018
This survey illustrates the awareness of brands and prices among consumers when buying beer in Germany from 2012 to 2018. In 2018, 44.7 percent of respondents paid attention to the brand when buying beer, while 31.4 percent looked at the price.
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