Which online social network activities have you engaged in over the past 3 months?*
Online social network activities in the Netherlands 2019, by age group
What are the top reasons for Dutch consumers to use social media? In 2019, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 40.9 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.

What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.
Which online social network activities have you engaged in over the past 3 months?*
Age in yearsTotalSharing text messagesSocial networkProfessional network
12-1894.6%91.6%84.5%6%
18-2598.5%97.7%92.1%43.6%
25-3596.3%95%80.5%58.4%
35-4595.3%94.1%72.7%47.8%
45-5594.5%92%65.8%40.9%
55-6588.5%84%52.6%25.7%
65-7574.9%70%38.5%9.7%
75+38.6%34.4%16.6%1.7%
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Source

Release date

October 2019

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 years and older

Special properties

individuals who are part of a private household

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Original survey question: "Did you use the internet in the past three months for one of the following activities: To send or receive e-mails; To make phone calls via the internet; To chat; To read or keep up with blogs; To Exchange text messages; To participate in a social network like Facebook or Twitter; To participate in a professional network like LinkedIn."

Online social network activities in the Netherlands 2019, by age group
What are the top reasons for Dutch consumers to use social media? In 2019, most individuals said they participated in a social network to exchange text messages. Using professional networks such as LinkedIn was less common: 40.9 percent of 45-to 55-year-olds said they participated in such a platform. In 2019, approximately 4.6 million people in the Netherlands used LinkedIn.

What are the Netherlands’ most popular social media platforms?

In 2018, 40 percent of Millennials (defined as the age group from 22 to 36 years) in the Netherlands said they used LinkedIn. WhatsApp, however, was the most popular platform, as 90 percent actively used this platform. The IM app topped a popularity list that also consisted of Facebook, Instagram and Snapchat.

What about Instagram?

Most users of the photo-sharing app were between 25 and 34 years old. Overall, Dutch women tended to use Instagram more than men. The most popular Instagram influencers who come from the Netherlands tend to have a background in either music or beauty.
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Statistics on "Social media in the Netherlands"
  • Most popular social media platforms (how many people)
  • Social media users (age)
The most important statistics
  • Instagram
  • Facebook
  • WhatsApp
  • Twitter
  • Snapchat and TikTok (musical.ly)
  • LinkedIn
  • Pinterest
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