FMCG manufacturers ad spend in Germany 2022

Published by Statista Research Department, Feb 9, 2023
This data shows the distribution of FMCG manufacturers in Germany in 2022, by advertising expenditure. That year, Procter & Gamble came in first with around 1.47 billion euros spent. Ferrero and L'Oréal rounded up the top three.

FMCG manufacturers in Germany in 2022, by advertising expenditure (in million euros)

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Release date

January 2023

Region

Germany

Survey time period

2022

Supplementary notes

The ranking does not include Nestlé Deutschland. Figures for subsidiaries Maggi, Nestlé Kaffee & Schokoladen, Schöller etc. were identified separately. Meanwhile, Gillette is included with Procter & Gamble and Unilever with Knorr. The brand Dr. Oetker Nahrungsmittel does not include Dr. Oetker’s beverage company.

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