Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group

A survey on e-commerce users in Italy reveals that 27 percent of individuals purchasing online via smartphone in Italy were aged between 35 and 44 years as of the first quarter of 2018. Moreover, 40 percent of Italians buying goods and/or services through e-commerce platforms on their smartphone (app or website) were younger than 35 years old.

Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group

Share of e-commerce users
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Source

Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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Statistics on "E-commerce in Italy"

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