This statistic illustrates the results of a survey on the awareness of e-commerce apps in Italy as of the first quarter of 2018, broken down by reason. According to the results, the share of respondents that claimed to be aware of specific e-commerce app because of previous purchases was equal to 61 percent, representing the vast majority. Conversely, only 2.2 percent of the respondents discovered such apps thanks to advertising campaigns.
Awareness of online merchant applications in Italy in 1st quarter 2018, by reason
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Human Highway. (November 24, 2018). Awareness of online merchant applications in Italy in 1st quarter 2018, by reason [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/
Human Highway. "Awareness of online merchant applications in Italy in 1st quarter 2018, by reason." Chart. November 24, 2018. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/
Human Highway. (2018). Awareness of online merchant applications in Italy in 1st quarter 2018, by reason. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/
Human Highway. "Awareness of Online Merchant Applications in Italy in 1st Quarter 2018, by Reason." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/
Human Highway, Awareness of online merchant applications in Italy in 1st quarter 2018, by reason Statista, https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/ (last visited March 29, 2024)
Awareness of online merchant applications in Italy in 1st quarter 2018, by reason [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/579577/awareness-of-online-merchant-apps-by-reasons-in-italy/