Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise
Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise
As of 2017 in Sweden, there was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 76 percent of large companies have used social media to recruit employees, while 37 percent of small companies (10-49 employees) used social media for that purpose.
Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise
10-49 employees50-249 employees250 or more employees
Developing the enterprise's image or market products48%61%76%
Recruiting employees37%62%76%
Obtaining or respond to customer opinions, reviews or questions33%43%57%
Exchanging views, opinions or knowledge within the enterprise16%24%39%
Involving customers in development or innovation of goods or services13%18%28%
Collaborating with business partners or other organisations13%17%29%
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Source

Release date

October 2019

Region

Sweden

Survey time period

2017

Number of respondents

4,595 companies

Special properties

enterprises with 10 or more employees

Method of interview

Questionnaire

Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise
As of 2017 in Sweden, there was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 76 percent of large companies have used social media to recruit employees, while 37 percent of small companies (10-49 employees) used social media for that purpose.
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