Willingness to recommend a product purchased online to a friend in Italy Q1 2018

Published by Statista Research Department, May 4, 2022
This statistic displays the results of a survey on the willingness to recommend a product purchased online to a friend in Italy as of the first quarter of 2018. As of the survey period, it was found that around 73 percent of the responding e-commerce customers would suggest their purchased products to their friends.

Would you encourage a friend to purchase what you have purchased online?

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

Supplementary notes

The question of the survey was: "Would you encourage a friend to purchase what you have purchased online?"
The Question is translated from the Italian: ‘’Consiglieresti a un amico di comprare online ciò che hai acquistato tu?’’

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