This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
Main reasons for buying off-line rather than online in Italy in 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
8
- Premium Statistic Preferred delivery methods among online shoppers in Italy 2021
- Premium Statistic E-commerce penetration in Italy 2020-2021
- Premium Statistic Number of Italian customers purchasing online from abroad 2020, by country
- Premium Statistic Reasons for shopping on foreign online shops in Italy 2020
- Premium Statistic Distribution of e-commerce purchases in Italy 2015-2020, by device
- Premium Statistic Number of registered e-commerce stores in Poland 2013-2023
- Premium Statistic Value of e-commerce purchases in Italy 2018-2023, by type
- Premium Statistic Share of Italian population who have shopped online from abroad 2020, by country
About the region
9
- Premium Statistic Share of users purchasing via smartphone in Italy 2022, by age group
- Premium Statistic Preferred delivery time among Italian online shoppers 2021
- Premium Statistic Reasons to use price comparison websites in Italy 2023
- Premium Statistic Online share of total revenue of Italian companies 2021, by sector
- Premium Statistic Share of vehicle & motorcycle retailers selling online in Italy 2021, by channel
- Premium Statistic Relevant online touchpoints in the customer journey of food products in Italy 2023
- Premium Statistic Investments intentions on social media of e-commerce companies in Italy 2023
- Premium Statistic E-commerce companies strategies to increase online sales in Italy 2023
- Basic Statistic Share of enterprises selling online in Italy 2013-2022
Selected statistics
1
Other regions
9
- Premium Statistic Online purchases of new products and services due to COVID-19 in Finland 2020
- Premium Statistic Share of Millennials engaging in online activities in the UAE by activity 2015
- Premium Statistic Share of Millennials engaging in online activities in Saudi Arabia 2015
- Premium Statistic Financial condition of e-commerce stores in Poland 2019
- Premium Statistic Share of C2C and B2C e-commerce in the Chinese online cosmetics market 2010-2011
- Premium Statistic Common ways online shoppers worldwide research unfamiliar digital retailers 2019
- Premium Statistic Change in online product and service purchasing due to COVID-19 in Mexico in 2020
- Premium Statistic Digital buyers in Nigeria 2020
- Premium Statistic Share of online shopper research Saudi Arabia 2020, by touchpoint
Related statistics
7
- Basic Statistic U.S. brands who want to expand 3P selling on the Amazon marketplace 2019-2022
- Premium Statistic Sales index value expected by webshops' managers in Sweden in 2021
- Premium Statistic E-commerce revenue in the Benelux 2021, by country
- Premium Statistic Leading product and service categories of online retail in Belgium 2020
- Premium Statistic Share of online shoppers who can choose delivery method in Sweden 2020, by product
- Premium Statistic Expectations of future online shopping frequency among consumers in Denmark 2020
- Premium Statistic Share of promoters/detractors of online shopping in Denmark 2019, by category
Further related statistics
10
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
Further Content: You might find this interesting as well
Statistics
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Households with internet access in GB from 2014 to 2020, by household composition
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Internet usage on a mobile phone in Great Britain 2010-2019, by age
- Mobile internet use via laptops in Great Britain 2019, by demographic
- User numbers of microblogs in China 2010-2018
Human Highway. (March 2, 2017). Main reasons for buying off-line rather than online in Italy in 2016 [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main reasons for buying off-line rather than online in Italy in 2016." Chart. March 2, 2017. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. (2017). Main reasons for buying off-line rather than online in Italy in 2016. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main Reasons for Buying Off-line Rather than Online in Italy in 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway, Main reasons for buying off-line rather than online in Italy in 2016 Statista, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/ (last visited April 23, 2024)
Main reasons for buying off-line rather than online in Italy in 2016 [Graph], Human Highway, March 2, 2017. [Online]. Available: https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/