Most popular Twitter accounts in Sweden 2019, by number of followers

Felix Kjellberg, better known by his YouTube channel name PewDiePie, had the most followed account on Twitter in Sweden as of April 2019. In fact, over 17 million people followed him on the platform, which was way ahead of the football player Zlatan Ibrahimovic, who ranked second with 5.7 million followers. The video game programmer Markus Persson, or Notch, ranked third, with 3.7 million followers. Overall, musicians had a strong presence in the ranking list, which includes Alesso, Swedish House Mafia, Avicii, Axwell, Sebastian Ingrosso and Zara Larsson.

Twitter in Sweden

      The share of Twitter users in Sweden increased significantly. While eight percent of the interviewed Swedes used the platform in 2011, 22 percent did in 2018. The usage penetration peaked in 2017, when 25 percent of the respondents were on the platform. Another survey took place in Sweden in 2017, regarding the purposes of using Twitter. It was discovered that 54 percent of the respondents used it for news and 39 percent used it for entertainment.

Twitter ranked sixth

      As of 2018, 22 percent of the internet users interviewed in Sweden reported to be using Twitter. Thus, it ranked sixth among other social media platforms. Facebook, Instagram and Snapchat led the ranking that year. Overall, the share of individuals who participated in social networks increased over time. 54 percent of the Swedes created profiles and posted messages in 2011 and 70 percent in 2018.

Most popular Twitter accounts in Sweden as of April 2019, by number of followers

Number of followers (in millions)
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2019



Survey time period

April 18, 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media usage in the Nordics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.