- Media & Advertising›
- Advertising & Marketing ›
Italy: most-followed Italian lifestyle accounts on Instagram 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Italy: most-followed Italian lifestyle accounts on Instagram 2018
Leading Italian lifestyle accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
by Daniela Coppola,
last edited
Mar 13, 2018
This statistic displays the leading Italian lifestyle accounts ranked by number of Instagram followers in Italy as of March 2018. It was reported that Chiara Ferragni ranked first with 11.9 million followers.
Leading Italian lifestyle accounts on Instagram in Italy as of March 2018, ranked by number of Instagram followers (in 1,000s)
| Number of Instagram followers in thousands | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Number of Instagram followers in thousands | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Daniela Coppola,
last edited
Mar 13, 2018
This statistic displays the leading Italian lifestyle accounts ranked by number of Instagram followers in Italy as of March 2018. It was reported that Chiara Ferragni ranked first with 11.9 million followers.
- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- Italy
- Survey time period
- March 2018
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Italy
- Survey time period
- March 2018
Other statistics on the topic
Influencers in Europe
+Advertising & Marketing
Instagram influencer market size 2017-2020
+Advertising & Marketing
Benefits of social media marketing worldwide 2019
+Social Media & User-Generated Content
Instagram: average IGC engagement rate 2017, by follower count
Social Media & User-Generated Content
Instagram: number of brand sponsored influencer posts 2016-2020
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Influencer marketing"
- Overview & financials
The most important statistics
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Leading goals of influencer marketing worldwide as of 1st quarter 2018Goals of influencer marketing 2018
- Expected change in influencer marketing budgets in the United States in 2018?Change in influencer marketing budgets in the U.S. 2018
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Average spending on influencer marketing per campaign in the United States in 2017, by industry (in 1,000 U.S. dollars)Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2018
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Strategies & tactics
The most important statistics
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading ways in which influencers work on branded marketing campaigns in the United States as of March 2018Ways in which U.S. influencers are involved in branded campaigns 2018
- Leading ways of disclosing commercial relationships in influencer marketing worldwide as of 1st quarter 2018Leading methods of disclosing branded content in influencer marketing 2018
- Amount of time it takes to create a post according to influencers worldwide as of March 2017Time necessary for influencer post creation in 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017Work monetization adoption among influencers 2017
- Number of influencers marketers worked with for longer than six months in the United States as of March 2018Number of influencers U.S. marketers work with for longer periods 2018
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Leading ways influencers are compensated for their involvement in marketing campaigns in the United States as of March 2018Types of compensation U.S. influencers receive for campaign involvement 2018
- Instagram influencers
The most important statistics
- Global Instagram influencer market size from 2017 to 2020 (in billion U.S. dollars)Instagram influencer market size 2017-2020
- Instagram influencer marketing spending worldwide from 2013 to 2020 (in million U.S. dollars)Global Instagram influencer marketing spending 2013-2020
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)Instagram: number of brand sponsored influencer posts 2016-2020
- Distribution of sponsored Instagram posts worldwide as of July 2018, by verticalGlobal sponsored Instagram posts 2018, by vertical
- Distribution of active Instagram influencer accounts between 2013 and 2018, by number of followersActive Instagram influencers share 2013-2018, by number of followers
- Leading countries in Instagram influencer marketing worldwide in 2017, by share of sponsored postsLeading countries in Instagram influencer marketing 2017, by sponsored posts
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average IGC engagement rate 2017, by follower count
- Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower countInstagram: average branded IGC engagement rate 2017, by follower count
- YouTube & video influencers
The most important statistics
- Share of social video posts of influencers on selected platforms worldwide as of February 2018, by influencer tierInfluencer social video posts share in 2018, by tier and platform
- Types of media most often included in a typical blog post according to global bloggers as of September 2018Blogging: frequently included media content 2018
- Leading categories of products presented in haul videos on YouTube by influencers worldwide as of October 2018Leading categories of products in haul influencer videos on YouTube 2018
- Leading categories of products presented in unbox videos on YouTube by influencers worldwide as of October 2018Leading categories of products in unbox influencer videos on YouTube 2018
- Fashion, cosmetics & luxury infuencers
The most important statistics
- Leading scenarios when employing influencers is highly strategic according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty marketing strategies benefiting from influencer involvement 2018
- Leading attributes taken into account when selecting influencers according to fashion and cosmetics marketing professionals worldwide as of January 2018Main criteria of fashion & beauty influencer selection worldwide 2018
- Leading tactics used by fashion and cosmetics marketing professionals worldwide to engage in collaboration with influencers as of January 2018Tactics used by global fashion and beauty marketers to engage with influencers 2018
- Leading tiers of influencers considered as most effective according to fashion and cosmetics marketing professionals worldwide as of January 2018Fashion & beauty influencer tiers seen as most effective worldwide 2018
- Consumer perception
The most important statistics
- Global social media users of selected platforms who say that they discover brands via influencer channels as of 1st quarter 2018Global social users discovering brands via influencer channels 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age groupOpinions of consumers about social media influencers in 2018, by age
- Impact of influencer posts on purchasing decisions among influencer marketing audiences worldwide as of February 2018, by influencer tierImpact of influencers on global consumer purchasing in 2018, by influencer tier
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Italy: most-followed Italian landscape photography accounts on Instagram 2018
- Italy: most-followed Italian nature photography accounts on Instagram 2018
- Italy: most-followed Italian photography accounts on Instagram 2018
- Italy: most-followed Italian urban photography accounts on Instagram 2017
- Italy: most-followed Italian design accounts on Instagram 2018
- Italy: most-followed Italian fashion accounts on Instagram 2018
- Italy: most-followed Italian graphics accounts on Instagram 2018
- Italy: most-followed Italian fitness accounts on Instagram 2018
- Italy: most-followed Italian architecture profiles on Instagram 2018
- Italy: Italian fashion brands with most posts on hashtag on Instagram 2018
- Instagram: most-engaged beauty and fashion brands 2017
- Instagram: average length of video from top publishers 2017
- Instagram: average number of brand posts 2014
- U.S. SMBs: Instagram marketing adoption 2014-2016
- Instagram: average branded IGC engagements 2017, by follower count
- Social media marketing spending in the U.S. 2014-2019
- Average U.S. teen Instagram follower count 2015
- Instagram: average IGC engagements 2017, by follower count
- Leading UK retailers on Pinterest as of June 2013, by number of followers
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.