Adults using friends/relatives advice as insurance information source in the UK 2015
This statistic illustrates the share of adults that used advice of friends or relatives (not working in the financial services industry) as an information source before taking out insurance in the United Kingdom as of 2015, by family financial status. It can be seen that 9.9 percent of 'affluent and ambitious' consumers stated that they used the advice of friends/ relatives as a source of information at that time.