Heineken USA: Strongbow & Newcastle ad spend 2015

The timeline shows advertising spending of Heineken USA on selected brands in the United States in 2014 and 2015. The brewing company invested 12.3 million U.S. dollars in advertising its Strongbow brand in the United States in 2015.

Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)

Characteristic	2014	2015
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Release date

June 2016

More information

Region

United States

Survey time period

2014 and 2015

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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