Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

This statistic shows information on the reasons for taking action on a mobile ad according to consumers in the United States in the second quarter of 2016, by generation. It was found, that 19 percent of responding Millennials would take an action on a mobile add should it contain a coupon or a promotion.

Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation

Generation Z (1996 - present)Millennials (1977 – 1995)Generation X (1965 – 1976)Baby boomers (1946 – 1964)Greatest generation (prior to 1946)
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Source

Release date

August 2016

Region

United States

Survey time period

Q2 2016

Number of respondents

8,444 respondents

Age group

13 years and older

Special properties

respondents who own a tablet, smartphone or streaming-capable device

Method of interview

Online survey

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Statistics on "Mobile marketing in the U.S."

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