Forecast media content consumer spend in the Netherlands 2015 and 2019, by generation

Forecast of consumer expenditure per capita on traditional and digital media content in the Netherlands for 2015 and 2019, by generation

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Source

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Release date

September 2015

Region

Netherlands

Survey time period

2015

Number of respondents

2,000 respondents

Special properties

the source does not specify the date of the survey.

Method of interview

Questionnaire

Supplementary notes

* The source notes the figures from 2015 to 2019 are based on a consumer questionnaire. The source does not provide information on the original wording. The wording of the question chosen for this statistic may therefore differ slightly from the original. Moreover, it states: "we asked nearly 2,000 Dutch consumers from five generations to tell us how they see their future media consumption."

The source defines the different generations as follows:

Technoholics: "include teens and young adults born after 1995."
Digital natives: "born between 1981 and 1995 and have grown up in a culture of digital technology."
Digital immigrants: "the last generation to have grown up before the widespread adoption of digital technology (born between 1965 and 1980)."
Baby boomers: "born between 1945 and 1964 and have experienced the birth of computing and information technology first hand."
Digitally disengaged: "born before 1945, the Digitally disengaged generally came into contact with digital technology after turning 50."

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