Levels of concern about misuse of personal information in Sweden 2015

The statistic shows the results of a survey on the levels of concern about misuse of personal information by companies and authorities in Sweden as of March 2015. It was found that 10 percent of respondents reported being very concerned about authorities and private companies using, without a prior notification, their personal information for a different purpose than the one it was collected for.

How concerned are you about authorities and companies misusing your personal information?

Share of respondents
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Source

Release date

June 2016

Region

Sweden

Survey time period

February 28 to March 9, 2015

Number of respondents

1,044 respondents

Age group

15 years and older

Special properties

residents

Method of interview

Face-to-face interview

Supplementary notes

Original survey question was phrased as follows:
"Authorities and private companies holding information about you may sometimes use it for a different purpose than the one it was collected for, without informing you (e.g. for direct marketing, targeted online advertising, profiling). How concerned are you about this use of your information?"

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