Monthly use of social media by Flemish individuals in Belgium 2015, by gender

This statistic shows the share of Flemish individuals using social media on a monthly basis in Belgium in 2015, by gender. In 2015, about 25 percent of the Flemish male respondents and almost 15 percent of the Flemish female respondents reported to have logged in to their LinkedIn account during the month before the survey.

Share of Flemish individuals using social media monthly in Belgium in 2015, by gender

MaleFemale
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Source

Release date

January 2016

Region

Belgium

Survey time period

August to September 2015

Number of respondents

2,181 respondents

Age group

15 years and older

Special properties

people with an account on those social media websites

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The initial survey question was phrased by the source as follows: "When did you log in last on any of the social networks below?"

The source explains that: "In the period August to September 2015, 2,181 individuals have completed the survey. 1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."

Furthermore, the source states that: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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