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Levels of comfort with data collection by search engines in the UK 2016
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Levels of comfort with data collection by search engines in the UK 2016
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*
by Statista Research Department,
last edited
Jun 9, 2016
This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016. During the survey period, it was found that seven percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.
Distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016*
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Description
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by Statista Research Department,
last edited
Jun 9, 2016
This statistic displays the findings of a survey on the distribution of comfort levels with online data collection by search engines in order to provide personalized online experiences in the United Kingdom (UK) as of April 2016. During the survey period, it was found that seven percent of respondents reported that they were very comfortable with the fact that search engines collect their personal data in order to tailor personalized web experience.
- Show sources information
- Show publisher information
- Release date
- June 2016
- Region
- United Kingdom
- Survey time period
- April 9, 2016 to April 18, 2016
- Number of respondents
- 1,330 respondents
- Age group
- 15 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- United Kingdom
- Survey time period
- April 9, 2016 to April 18, 2016
- Number of respondents
- 1,330 respondents
- Age group
- 15 years and older
- Method of interview
- Face-to-face interview
- Supplementary notes
-
* The original survey question was phrased as follows:
"QD5.1 To what extent are you comfortable or not with the fact that search engines use information about your online activity and personal data to tailor advertisements or content to what interests you?"
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