Share of online consumers in the United States who are Amazon Prime members as of August 2018, by household income
U.S. Amazon Prime membership penetration 2018, by income
This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the measured period in August 2018, it was found that 55.7 percent of consumers with an income of 75,000 U.S. dollars and more had an Amazon Prime membership.
Share of online consumers in the United States who are Amazon Prime members as of August 2018, by household income
Share of respondents
Less than 35K USD31.7%
35,000 - 74,999 USD41.6%
75,000 USD and over55.7%
100,000 USD and over58.5%
150,000 USD and over63.3%
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Sources

Release date

October 2018

Region

United States

Survey time period

August 2018

U.S. Amazon Prime membership penetration 2018, by income
This statistic presents the percentage of online consumers in the United States who are Amazon Prime members. During the measured period in August 2018, it was found that 55.7 percent of consumers with an income of 75,000 U.S. dollars and more had an Amazon Prime membership.
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Statistics on "Amazon Prime"
  • Amazon Prime
  • Product reach
  • Usage
  • Shopping behavior
  • Amazon Prime Day
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