Podcast advertising interest in the U.S. 2015-2016

This statistic presents data on the interest of advertisers in podcasts in the United States in 2015 and 2016. According to the source, as of July 2016, 21 percent of advertisers were advertising in podcasts, up from 15 percent who said the same in September 2015.

Interest of advertisers in podcasts in the United States in 2015 and 2016

Sep 2015Jul 2016
Do you currently advertise in podcasts? (% yes)15%21%
How likely are you to actually advertise in podcasts in the coming six months? (% definitely will advertise)10%21%
How likely are you to consider advertising in podcasts in the next six months? (% definitely would consider)18%28%
Have you and your colleagues discussed podcast advertising for potential media investment? (% yes)41%58%
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Sources

Release date

September 2016

Region

United States

Survey time period

September 2015 and July 2016

Number of respondents

2015 n = 310; 2016 n = 284

Special properties

based on a July 2016 study of 284 marketers and agencies, compared with a September 2015 study of 310 marketers and agencies

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Statistics on "Podcasting in the U.S."

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