Sweden: daily newspaper subscribers by age 2022

In 2022, those aged between 65 and 85 years old were most likely to subscribe to a daily newspaper, with 78 percent reporting doing so, compared to 59 percent of adults aged 45 to 64 years. Meanwhile, 25 to 44-year-olds were the least likely to have a daily newspaper subscription, in line with trends over the past few years.

Share of daily newspaper subscribers in Sweden from 2009 to 2022, by age group

Characteristic	9-14	15-24	25-44	45-64	65-79***
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Release date

May 2023

More information

Region

Sweden

Survey time period

2009 to 2022

Number of respondents

6,660*

Age group

9-85 years

Method of interview

Telephone interviews and online survey

Supplementary notes

*Refers to 2022. The number of respondents may differ to previous years.
**From 2016 onwards: includes digital newspapers.
***The age group given for 2020 on was 65 to 85 years.
****9-14 years was the smallest age group in the 2022 survey and thus, no figures were separately reported.
Figures for years 2009 to 2021 were provided in earlier reports.

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