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Share of time spent listening to audio sources by U.S. podcast listeners 2018
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Share of time spent listening to audio sources by U.S. podcast listeners 2018
Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by source
by Amy Watson,
last edited
Aug 21, 2019
In 2018, 28 percent of U.S. podcast consumers' time with audio content was spent listening to podcasts, and 24 percent of time was spent with radio. Less popular activities among podcast listeners in the U.S. were consuming audio content via SiriusXM or TV music channels, with just five and three percent of time spent with such content being spent listening to audio via these sources respectively.
Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by source
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by Amy Watson,
last edited
Aug 21, 2019
In 2018, 28 percent of U.S. podcast consumers' time with audio content was spent listening to podcasts, and 24 percent of time was spent with radio. Less popular activities among podcast listeners in the U.S. were consuming audio content via SiriusXM or TV music channels, with just five and three percent of time spent with such content being spent listening to audio via these sources respectively.
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- Release date
- March 2019
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 4,398 respondents
- Age group
- 13 years and older
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 4,398 respondents
- Age group
- 13 years and older
- Method of interview
- Online survey
Other statistics on the topic
Podcasting Industry
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Podcasting in the U.S.
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Statistics on "Podcasting in the U.S."
- Market overview
The most important statistics
- Number of monthly podcast listeners in the United States from 2014 to 2023 (in millions)Number of podcast listeners in the U.S. 2014-2023
- Number of households with a fan of podcasts in the United States in August 2018, by genre (in millions)U.S. households with podcast fans 2018, by genre
- Number of podcasts subscribed to by consumers in the United States as of February 2019Podcast subscriptions by U.S. consumers in 2019
- Percentage of consumers who are aware of podcasting in the United States from 2006 to 2019Share of U.S. adults aware of the term podcasting 2006-2019
- Percentage of consumers who have ever listened to audio podcasts in the United States from 2006 to 2019Share of U.S. consumers who listen to audio podcasts 2006-2019
- Share of U.S. population that have listened to an audio podcast in the last month from 2008 to 2019Audio podcast consumption in the U.S. 2008-2019
- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019Weekly podcast consumption in the U.S. 2013-2019
- Reach of podcasts on a typical weekday in the United States as of January 2018, by daypart Podcast reach on weekdays in the U.S. 2018, by daypart
- Consumer behavior
The most important statistics
- Leading reasons for listening to podcasts in the United States as of February 2019Leading reasons for listening to podcasts in the U.S. 2019
- Leading locations for listening to podcasts in the United States as of February 2019Frequent locations for listening to podcasts by U.S. 2019
- Factors that would lead to increased podcast consumption in the United States in 2017Factors leading to increased podcast consumption in the U.S. 2017
- Attitudes towards ads among podcast listeners in the United States as of July 2018Podcast listeners' ad receptivity in the U.S. 2018
- Frequency of using podcasts as source of news among adults in the United States as of November 2018Frequency of podcast news consumption in the U.S. 2018
- Demographics
The most important statistics
- Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2019, by age groupShare of people who listen to podcasts monthly in the U.S. 2017-2019, by age group
- Distribution of monthly podcast consumers in the United States as of February 2019, by genderMonthly podcast consumers in the U.S. 2019, by gender
- Distribution of monthly podcast consumers in the United States as of February 2019, by ethnicityDistribution of monthly podcast consumers in the U.S. 2019, by ethnicity
- Share of household members in the United States who watched or listened to podcasts on their computer in 2018, by incomeAmericans who watched or listened to podcasts on their computer 2018, by income
- Device and source usage
The most important statistics
- Preferred devices for playing podcasts among adults in the United States as of February 2019Devices used to play podcasts in the United States in 2019
- Sources used for discovering new podcasts among weekly podcast listeners in the United States as of July 2018Discovering new podcasts in the United States in 2018
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by statePodcast download share from Spotify in the U.S. 2018-2019, by state
- Distribution of time spent listening to audio content among podcast listeners in the United States in 2018, by sourceShare of time spent listening to audio sources by U.S. podcast listeners 2018
- Top podcasts
The most important statistics
- Leading podcast publishers in the United States in October 2019, by unique monthly audience (in millions)Leading podcast publishers in the U.S. 2019, by monthly unique audience
- Leading podcast publishers worldwide in October 2019, by unique streams and downloads (in millions)Podcast publishers' global unique streams and downloads 2019
- Preferred podcast providers among adults in the United States as of March 2019Podcast providers in the United States 2019
- Average unique weekly users of National Public Radio (NPR) podcasts from 2014 to 2018 (in millions)NPR: number of podcast users 2014-2018
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Statistics
- Podcast consumption penetration rate worldwide 2016, by age
- Reasons for listening to new podcasts in Australia 2018
- Reasons for listening to more podcasts over the last year in Australia 2018
- Most frequent activities undertaken while listening to podcasts in Australia 2018
- Preferences of podcast listeners in Australia 2018 by location
- Preferences of podcast listeners on weekdays in Australia 2018 by time of day
- Preferences of podcast listeners on weekends in Australia 2018 by time of day
- Reasons for listening to podcasts in Australia 2018
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Leading reasons for listening to podcasts in the U.S. 2019
- Share of U.S. internet users who listen to podcasts 2016, by frequency
- Regular users of audio streaming services in Switzerland in 2014
- Number of active podcasts on iTunes 2008-2015
- Most popular global iTunes podcast categories 2015
- Survey on frequency of podcast use in Germany 2016
- Digital media content consumption in Europe 2016, by employment status and type
- Audio content consumption worldwide 2017, by type
- Share of consumers who watch connected TV daily in the U.S. 2017, by age
- Canada: second screen behavior 2014
- Cumulative time spent with VoD content in the U.S. 2009-2015
Statistics on "Podcasting in the U.S. - Market overview"
- Number of podcast listeners in the U.S. 2014-2023
- U.S. households with podcast fans 2018, by genre
- Podcast subscriptions by U.S. consumers in 2019
- Share of U.S. adults aware of the term podcasting 2006-2019
- Share of U.S. consumers who listen to audio podcasts 2006-2019
- Audio podcast consumption in the U.S. 2008-2019
- Weekly podcast consumption in the U.S. 2013-2019
- Podcast reach on weekdays in the U.S. 2018, by daypart
Statistics on "Podcasting in the U.S. - Consumer behavior"
Statistics on "Podcasting in the U.S. - Demographics"
Statistics on "Podcasting in the U.S. - Device and source usage"
Statistics on "Podcasting in the U.S. - Top podcasts"
Further related statistics
- Podcast consumption penetration rate worldwide 2016, by age
- Reasons for listening to new podcasts in Australia 2018
- Reasons for listening to more podcasts over the last year in Australia 2018
- Most frequent activities undertaken while listening to podcasts in Australia 2018
- Preferences of podcast listeners in Australia 2018 by location
- Preferences of podcast listeners on weekdays in Australia 2018 by time of day
- Preferences of podcast listeners on weekends in Australia 2018 by time of day
- Reasons for listening to podcasts in Australia 2018
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- Leading reasons for listening to podcasts in the U.S. 2019
- Share of U.S. internet users who listen to podcasts 2016, by frequency
- Regular users of audio streaming services in Switzerland in 2014
- Number of active podcasts on iTunes 2008-2015
- Most popular global iTunes podcast categories 2015
- Survey on frequency of podcast use in Germany 2016
- Digital media content consumption in Europe 2016, by employment status and type
- Audio content consumption worldwide 2017, by type
- Share of consumers who watch connected TV daily in the U.S. 2017, by age
- Canada: second screen behavior 2014
- Cumulative time spent with VoD content in the U.S. 2009-2015
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