How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?
Perceived U.S. Amazon Prime membership value of members 2016, by generation
This statistic presents the perceived U.S. Amazon Prime membership value of according to members, sorted by generation. As of the August 2016 survey period, 97 percent of Millennial respondents rated the value of their Amazon Prime membership as very or fairly good.
How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?
Fairly / very good valueAverage valueSomewhat / very poor value
Total86%13%0%
Millennials97%3%0%
Generation X81%19%0%
Boomers83%17%0%
Retirees68%26%5%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

235 Amazon prime members, total survey = 498

Age group

25 years and older

Special properties

Amazon Prime members

Method of interview

Online survey

Perceived U.S. Amazon Prime membership value of members 2016, by generation
This statistic presents the perceived U.S. Amazon Prime membership value of according to members, sorted by generation. As of the August 2016 survey period, 97 percent of Millennial respondents rated the value of their Amazon Prime membership as very or fairly good.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Amazon Prime"
  • Amazon Prime
  • Product reach
  • Usage
The most important statistics
  • Shopping behavior
  • Amazon Prime Day
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.