This statistic shows the results of a survey conducted in the first half of 2016 among 3,000 adult Americans on their preferred belach and laundry whitener brand. The results were sorted by age group. During the survey, 51.8 percent of respondents aged 18 to 34 years stated their preferred bleach and laundry whitener brand is Clorox; 66 percent of respondents aged 35 to 49 and 73.5 percent of respondents aged 50 or older said the same.
United States: Brand preferences for bleach and laundry whiteners in 2016, by age group
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
9
- Premium Statistic Size of the global household cleaners market from 2015 to 2025, by product category
- Premium Statistic Size of the U.S. natural household cleaners market from 2015 to 2025
- Premium Statistic Size of the U.S. natural household cleaners market from 2015 to 2025, by product
- Premium Statistic Laundry detergent brand preferences in the U.S. in 2016, by ethnicity
- Premium Statistic Argentina: production volume of cleaners, detergents & bleach 2015-2022, by category
- Premium Statistic Argentina: production volume of cleaning products, detergents, and bleaches 2015-2022
- Premium Statistic Leading washing up liquid brands in Great Britain 2021, by number of users
- Premium Statistic Leading 'Washing Up Liquids/Detergents' brands in GB 2016 - 2021, by number of users
- Premium Statistic Washing up liquid brands of Fairy in Great Britain 2013-2020, by number of users
About the region
10
- Premium Statistic Fabric softener brand preferences in the U.S. in 2016, by gender
- Basic Statistic U.S. household expenditure on other laundry cleaning products 2007-2022
- Premium Statistic Sales growth of natural vs. non-natural cleaning products in the UK, U.S. and Italy
- Premium Statistic U.S. private label and total laundry prewash/additive unit sales 2019
- Premium Statistic U.S. private label and total laundry prewash/additive dollar sales 2019
- Premium Statistic Size of the U.S. laundry detergent pods market from 2015 to 2025
- Premium Statistic Size of the U.S. laundry detergent pods market from 2015 to 2025, by product
- Premium Statistic Americans' preferred big box retailers from February to June 2018, based on price
- Premium Statistic Americans' preferred quick serve restaurants February to June 2018, based on price
- Premium Statistic American women' s preferred facial moisturizer brands 2018, based on quality
Other regions
7
- Premium Statistic Revenue of the global household cleaners market from 2013 to 2026
- Basic Statistic Mexico: types of laundry detergent used 2018
- Premium Statistic Panama: detergent production volume 2011-2021
- Premium Statistic Share of urban buyers purchasing fabric detergent in Vietnam 2015-2019, by category
- Basic Statistic Domestic consumption of synthetic detergent in Taiwan 2010-2020
- Premium Statistic Market share of the laundry detergent segment in India 2016, by company
- Premium Statistic Brazil: most popular liquid detergent brands 2020
Related statistics
10
- Premium Statistic Americans' preferred men's athletic shoe brands 2018, based on quality
- Premium Statistic Americans' preferred laptop computer brands 2018, based on special offer or sale
- Premium Statistic Americans' preferred airlines from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred big box retailers from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred midsize sedans from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred smartphones from February to April 2018, based on loyalty
- Premium Statistic Americans' preferred vodka from February to April 2018, based on loyalty
- Premium Statistic Americans' brand preference for salty snacks in 2017 and 2018, by gender
- Premium Statistic Americans' brand preference for energy and nutrition bars in 2017 and 2018, by gender
- Premium Statistic Americans' brand preference for yogurt in 2017 and 2018, by gender
Further Content: You might find this interesting as well
The Brand Strength Monitor. (September 19, 2016). United States: Brand preferences for bleach and laundry whiteners in 2016, by age group [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. "United States: Brand preferences for bleach and laundry whiteners in 2016, by age group." Chart. September 19, 2016. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. (2016). United States: Brand preferences for bleach and laundry whiteners in 2016, by age group. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. "United States: Brand Preferences for Bleach and Laundry Whiteners in 2016, by Age Group." Statista, Statista Inc., 19 Sep 2016, https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor, United States: Brand preferences for bleach and laundry whiteners in 2016, by age group Statista, https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/ (last visited April 20, 2024)
United States: Brand preferences for bleach and laundry whiteners in 2016, by age group [Graph], The Brand Strength Monitor, September 19, 2016. [Online]. Available: https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/