Share of store attributes that are influential on the decision to shop in Europe 2016

This statistic shows the results of a survey in which respondents were asked which attributes are highly influential in their decision to shop at a particular grocery retailer in Europe in 2015. During the survey period, it was found that 56 percent of respondents reported that it is highly influential on their decision to shop at a retailer, if said retailer is in a convenient location for them. Another 41 percent stated that if they find the store layout organized and easy to shop in, this constitutes a factor that is highly influential on their shopping decision.

Share of retail store attributes that are highly influential on making a shopping decision in Europe in 2015

Share of respondents
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Source

Release date

June 2016

Region

Europe

Survey time period

10th August to 4th September 2015

Number of respondents

30,000*

Special properties

online consumers.

Method of interview

Online survey

Supplementary notes

* The survey was conducted in multiple regions of the world. The number of respondents includes all regions. A breakdown of respondents by region was not given.

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