Share of programmatic in TV ad spend in the U.S. 2015-2019

The graph shows the share of programmatic in total television advertising spending in the United States from 2015 to 2019. In 2016, the share amounted to 0.9 percent and is expected to grow o five percent in 2019.

Share of programmatic in TV advertising spending in the United States from 2015 to 2019

Share
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Source

Release date

July 2017

Region

United States

Survey time period

2015 and 2016

Special properties

the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks

Supplementary notes

* Forecast

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Statistics on "Programmatic advertising"

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