Obstacles to adoption of mobile programmatic advertising worldwide 2016

The statistic shows results of a survey regarding the obstacles to adoption of mobile programmatic advertising worldwide as expressed by brand and agency marketers in mid 2016. During the survey, 42 percent of respondents cited skills shortage as one of the pain points inhibiting adoption of mobile programmatic.

What are the pain points that inhibit adoption of mobile programmatic?

Share of respondents
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Source

Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

30 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Programmatic advertising"

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