Sweden: user evaluation of advertising in TV 2007-2017

This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.

Do you have a positive or a negative perception of advertising in TV?

Characteristic	Very positive	Quite positive	Neither positive nor negative	Quite negative	Very negative
2017	1%	9%	26%	34%	29%
2016	1%	10%	23%	36%	30%
2015	2%	9%	24%	32%	33%
2014	1%	7%	22%	38%	33%
2013	1%	8%	20%	36%	35%
2012	1%	6%	19%	37%	37%
2011	1%	7%	20%	38%	34%
2010	1%	9%	20%	38%	32%
2009	1%	10%	20%	38%	31%
2008	1%	10%	23%	39%	27%
2007	2%	10%	22%	36%	31%

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Release date

May 2018

More information

Region

Sweden

Survey time period

2007 to 2017

Number of respondents

1,762*

Age group

16-85 years

Method of interview

Postal questionnaire

Supplementary notes

* refers only to 2017.

This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"

In addition to postal questionnaire there was the possibility to answer digital via internet.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

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