Do you have a positive or a negative perception of advertising in TV?
User evaluation of advertising in TV in Sweden 2007-2017
This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.
Do you have a positive or a negative perception of advertising in TV?
Very positiveQuite positiveNeither positive nor negativeQuite negativeVery negative
20171%9%26%34%29%
20161%10%23%36%30%
2015 2%9%24%32%33%
2014 1%7%22%38%33%
20131%8%20%36%35%
2012 1%6%19%37%37%
2011 1%7%20%38%34%
2010 1%9%20%38%32%
2009 1%10%20%38%31%
2008 1%10%23%39%27%
2007 2%10%22%36%31%
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Source

Release date

May 2018

Region

Sweden

Survey time period

2007 to 2017

Number of respondents

1,762*

Age group

16-85 years

Method of interview

Postal questionnaire

Supplementary notes

* refers only to 2017.

This question was phrased by the source as follows: "Är du positivt eller negativt inställt till reklam i tv?’"

In addition to postal questionnaire there was the possibility to answer digital via internet.

Percentage points exceeding 100 percent and missing percentage points to 100 percent are probably due to rounding.

User evaluation of advertising in TV in Sweden 2007-2017
This statistic displays a survey on user evaluation of advertising in TV in Sweden from 2007 to 2017. In 2017, 34 percent of Swedish respondents had a quite negative perception of advertising in TV.
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Statistics on "Television in Sweden"
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