Types of gaming content bought by preteens in the U.S. 2019

Gaming is a hobby enjoyed by old and young alike. However, buying the newest video games and keeping up to date with the latest gaming trends can be an expensive business. In a 2019 survey, it was found that 75 percent of seven to nine year olds bought paid in-game content in order to enhance their gaming experience.

Share of preteens who bought video game content in the United States as of September 2019, by type

7-9 year olds10-12 year olds
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2019


United States

Survey time period

August to September 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

*Parental data for this study was obtained through an online survey of 1000 US parents conducted from Aug. 22 to Aug. 27, 2019. Qualified respondents had at least one child 7-12 years old who played video games at least once a week, and respondents had to monitor their kids’ gaming habits regularly. Qualitative insights from preteen gamers were obtained from in-person focus groups conducted in New York City from Sept. 4 to Sept. 11, 2019. Qualified participants played video games at least once a week: 50 participants were 7-9 years old and 50 were 10-12 years old.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Gaming monetization"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.