Most memorable TV ads during the Olympics in the U.S. 2016

This statistic presents the most memorable TV ads during the Olympics 2016, in terms of ad recall from the viewers in the United States. Nike's 'Unlimited' campaign was the most memorable, with 34.4 percent of viewers in U.S. recalling it.

Most memorable TV ads during the Olympics in the United States in 2016

Share of respondents
Nike34.4%
Coca-Cola32.6%
Tide22.5%
McDonald's21.3%
Samsung21.3%
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Sources

Release date

August 2016

Region

United States

Survey time period

2016

Special properties

among the leading 12 advertisers by impressions

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Statistics on "Rio 2016 Olympics"

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