Hispanic Millennials shopping at Hispanic supermarket U.S., 2015

This statistic shows the results of a 2015 survey conducted among Hispanic Millennials (aged between 18 and 34 years) in the United States. The respondents were asked whether they have shopped at a Hispanic supermarket or not. In that year, some 61 percent of Hispanic Millennials said that they have shopped at a Hispanic grocery store.

Have you shopped at a Hispanic supermarket?

Characteristic	Share of respondents
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Release date

April 2016

More information

Region

United States

Survey time period

3 weeks from June 30, 2015 to July 21, 2015

Number of respondents

3,307 respondents

Age group

18-34 years

Special properties

Hispanic Millennials*

Method of interview

Online survey

Supplementary notes

* Included English-preferred, Spanish-preferred, and bilingual Hispanic households.
Nielsen Homescan Panel for 3 weeks from June 30, 2015 to July 21, 2015.
Hispanic Grocery/Supermarket is a grocery supermarket that offers a substantial amount of products from Hispanic/Latin origin, carries Hispanic produce (fruits/vegetables), and may offer Latino bakery items, tortillas, Hispanic meat cuts or specialty products (horchata, batidos), as well as outlets also known as ethnic supermarkets.

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