Italy: factors influencing clothing items shopping habits 2016

This statistic displays the results of a survey investigating the channel retail habits of fashion articles' shoppers. In particular, this statistic reports the main factors influencing individuals' decisions relative to clothing articles shopping. According to data, 65 percent of the respondents indicated their friends’ opinion as the main element influencing their purchase decisions. Another 25 percent of the individuals surveyed, instead, indicated social networks as an important factor.

Which were the main factors influencing your purchase decisions relative to clothing articles?

Share of respondents
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Source

Release date

October 2016

Region

Italy

Survey time period

2016

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Statistics on "Apparel market in Italy"

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