Marketing e-mail open rates in the U.S. in 2016, by industry

The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.

Average marketing e-mail open rates in the United States in 2016, by industry

Rate
Pet and animal services22.1%
Architecture and construction19.9%
IT services18.8%
Entertainment18.3%
Food, beverage abd agriculture18.3%
Leisure, travel and tourism18%
Science and biotechnology17.5%
Religious17.4%
Arts and crafts17.1%
Legal services16.5%
Home16%
Healthcare15.9%
Transportation15.5%
Real estate15.3%
Sports, fitness and recreation15.1%
Journalism, publishing and printing13.9%
Marketing, advertising and PR13%
Education12.8%
Business supplies and services12.1%
Government and politics11.9%
Restaurant, bar and night club11.8%
Recruitment and staffing10.5%
Fashion and beauty10.5%
Computers, electronics and software8%
Nutrition and pharmaceuticals8%
Party lists7.1%
Accounting and finance4.9%
Other23.4%
Hobbies4.7%
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Source

Release date

June 2016

Region

United States

Survey time period

June 2016

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