Online retailer methods of customer motivation to e-mail subscription 2016

This statistic presents information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20 percent of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.

Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

Share of respondents
Offer the latest news and content from your brand55.33%
Offer regular promotions49.33%
Offer discounted next purchase23.33%
Offer discount on current purchase22.67%
Offer free or discounted shipping20%
Offer a gift for subscribers14.67%
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Release date

June 2016



Survey time period

May 31 to June 9, 2016

Number of respondents

150 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: How do you encourage your customers to subscribe to receive your content?

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Statistics on "E-mail marketing "

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