Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
E-mail tactics seen as driving conversions according to online retailers 2016
This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.
Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
Share of respondents
Personalization57.33%
Segmentation56.67%
Social media integration39.33%
A/B testing26%
Geotargeting20.67%
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Source

Release date

June 2016

Region

Worldwide

Survey time period

May 31 to June 9, 2016

Number of respondents

150 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: Which of these e-mail marketing tactics are most successful in driving conversions?

E-mail tactics seen as driving conversions according to online retailers 2016
This statistic presents information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67 percent of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.
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