Average CPLU and CPI for iOS apps worldwide 2014-2016

This statistic gives information on the average cost per installation (CPI) and cost per loyal user (CPLU) for iOS apps worldwide as of March 2016. During the last measured period, the average CPLU for an iOS app was 3.21 U.S. dollars.

Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016

CPLUCPI
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Sources

Release date

October 2016

Region

Worldwide

Survey time period

March 2014 to March 2016

Special properties

iOS apps

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Statistics on "Mobile app monetization"

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