Social media use - car shopping behavior '16

Percentage respondents using a social media site as a source while shopping for a car online as of June 2016

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Source

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Release date

November 2016

Region

Worldwide

Survey time period

February to June 2016

Number of respondents

17,349 respondents

Special properties

onsumers who use the internet during their new-vehicle shopping process

Supplementary notes

According to the source, the study is based on responses from 17,349 purchasers and lessees of new 2014 to 2016 model-year vehicles who used information gathered digitally during the shopping process.
The source does not specify the type of survey; the source does not specify the age of respondents.

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