Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*
Brand value of the Super Bowl 2012-2017
The brand value of the Super Bowl reached an estimated 663 million U.S. dollars in 2017, an increase of around 200 million U.S. dollars from 2013.

Super Bowl commercial costs

The Philadelphia Eagles’ Super Bowl victory over the New England Patriots in 2017 generated record revenues on game day from media advertising, sponsorship, ticket sales, and merchandise sales. The amount of money spent by companies on in-game advertising during the Super Bowl increased between 2010 and 2017, with the average price of a 30-second commercial exceeding five million U.S. dollars for the first time in 2017.

Retailers rejoice on Super Bowl Sunday

The Super Bowl continues to be a huge event for retailers: consumers in the United States were estimated to spend around 14 million U.S. dollars on watching the Super Bowl in 2017. Super Bowl parties are a popular pastime in the United States, and whether watching the game at home or in a bar, the majority of viewers plan on adding to the experience by purchasing food and beverages.
Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*
Brand value in million U.S. dollars
2017663
2016630
2015580
2014500
2013464
2012470
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2017

Region

Worldwide

Survey time period

2012 to 2017

Supplementary notes

* Event brand value are the sum of revenue from media, sponsorships, tickets and licensed merchandise, per event day of competition.

Brand value of the Super Bowl 2012-2017
The brand value of the Super Bowl reached an estimated 663 million U.S. dollars in 2017, an increase of around 200 million U.S. dollars from 2013.

Super Bowl commercial costs

The Philadelphia Eagles’ Super Bowl victory over the New England Patriots in 2017 generated record revenues on game day from media advertising, sponsorship, ticket sales, and merchandise sales. The amount of money spent by companies on in-game advertising during the Super Bowl increased between 2010 and 2017, with the average price of a 30-second commercial exceeding five million U.S. dollars for the first time in 2017.

Retailers rejoice on Super Bowl Sunday

The Super Bowl continues to be a huge event for retailers: consumers in the United States were estimated to spend around 14 million U.S. dollars on watching the Super Bowl in 2017. Super Bowl parties are a popular pastime in the United States, and whether watching the game at home or in a bar, the majority of viewers plan on adding to the experience by purchasing food and beverages.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Super Bowl"
  • NFL overview
  • History & records
  • TV ratings & commercials
  • Consumer spending & opinion
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.