Share of U.S. consumers purchasing any specialty foods by generation 2018

This statistic shows the share of U.S. consumers purchasing any specialty foods in 2018, by generation. During the survey, approximately 66 percent of Millennial respondents expressed that they were likely to purchase specialty foods.

Share of U.S. consumers purchasing any specialty foods in 2018, by generation

Share of respondents
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Source

Release date

June 2019

Region

United States

Survey time period

June 23 to 25, 2018

Age group

18 years and older

Special properties

U.S. adults with access to the internet

Method of interview

Online survey

Supplementary notes

Mintel selects survey respondents to be proportionally balanced to the U.S. adult population based on the key demographics of gender, age, household income and region.
Specialty foods are defined as foods or beverages of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.

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