Most popular U.S. Amazon product categories 2019

As of February 2019, it was found that 44 percent of U.S. Amazon shoppers had purchased electronics via the company’s website. The electronics segment was the most popular product category purchased by Amazon shoppers in the United States, followed by apparel, footwear/jewelry and home & kitchen goods.

Amazon relevance in the United States

For many online shoppers in the United States and abroad, Amazon is at the core of their online shopping experience. When asked about the most important platforms when first researching products online, 66 percent of U.S. Amazon users stated that they started their search an Amazon, ahead of search engines (20 percent) or even the brand website (four percent). The key reasons for U.S. users to shop via Amazon were price and low shipping costs.

Amazon Prime

Amazon Prime, the company’s paid membership program, gives subscribers access to free two-day delivery. Prime audiences are very engaged shoppers – according to a February 2019 survey, 20 percent of responding Prime members stated that they purchased items from Amazon a few times a week, compared to only three percent of non-members who stated the same. In 2018, there were an estimated 58.7 million households in the United States with an Amazon Prime subscription.

Leading product categories purchased by Amazon shoppers in the United States as of February 2019

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Sources

Release date

March 2019

Region

United States

Survey time period

February 14 to 17, 2019

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

who have purchased a product on Amazon in the last 24 months

Supplementary notes

"What have your purchased on Amazon.com in the past year? Select all that apply."

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Statistics on "Amazon Prime Day"

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