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Market share of leading mobile operating systems in Europe from 2010 to 2019
Mobile operating systems: market share in Europe 2010-2019
Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of April 2019, Android was the operating system for 72.2 percent of European mobile phones.

OS market share does not tell the whole story

The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at 29.19 percent, ahead of the 8.65 percent share held by Samsung Galaxy devices.

Market shares in the United Kingdom

   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at 49.28 percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2019, with the iPhone XR and the iPhone XS making up a combined 23 percent of smartphones sold during that month.
Market share of leading mobile operating systems in Europe from 2010 to 2019
iOSAndroidBlackberryWindows Phone
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Source

Release date

May 2019

Region

Europe

Survey time period

2010 to 2019

Supplementary notes

*as of 28 May 2019.
The missing percentage point are due to mobile operating systems not included in this graph because of their extremely low market share.

Mobile operating systems: market share in Europe 2010-2019
Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of April 2019, Android was the operating system for 72.2 percent of European mobile phones.

OS market share does not tell the whole story

The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at 29.19 percent, ahead of the 8.65 percent share held by Samsung Galaxy devices.

Market shares in the United Kingdom

   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at 49.28 percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2019, with the iPhone XR and the iPhone XS making up a combined 23 percent of smartphones sold during that month.
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