Leading reasons why U.S. consumers shop in a store on Black Friday 2017, by age group

This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked why they shop in a store on Black Friday. During the survey, 41 percent of the respondents aged 18 to 29 years said that they believe the best deals of the holiday season will be available on Black Friday.

Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by age group

18 to 29 years30 to 59 years60 years and older
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Source

Release date

October 2017

Region

United States

Survey time period

October 11 to 20, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: Which of the following statements describe why you would shop in a store on Black Friday?
Multiple answers were possible.

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