Italy: annual growth online buyers of Christmas gifts 2011-2015

This timeline shows the growth of individuals buying online at least one Christmas gifts in Italy between 2011 and 2015. As of the survey period, the growth of online buyers of Christmas gifts peaked in 2012 with an increase of 51 percent compared to 2011.

Annual percentage growth rate of online buyers of at least Christmas gifts in Italy between 2011 and 2015

Annual growth rate
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Release date

July 2015



Survey time period

2011 to 2015

Age group

18 years and older

Special properties

Individuals who regularly access the internet (at least once a week)

Supplementary notes

The year 2011 is the base year with an online purchase value of 100.
* The value for the year 2015 is a forecast.
The source does not provide additional information regarding the survey.

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