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U.S. measured media ad spend 2014-2018, by category
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U.S. measured media ad spend 2014-2018, by category
Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)

Advertising in the retail industry
Spending almost 4.5 billion U.S. dollars in 2018, Amazon was by far the leading retailer in the United States, in terms of ad spend. That year, other major retailers, such as Walmart and Macy’s, spent roughly 2.6 and 1.36 billion U.S. dollars, respectively.Macy’s: one of America’s leading retail companies
Macy’s Inc. is an American department store chain founded in 1858, with its headquarters in Ohio, United States. The company’s net sales worldwide amounted to almost 25 billion U.S. dollars in 2018, an amount which was roughly the same one year earlier. As of 2018, Macy's employed around 130 thousand people. The company's employee peak, however, was in 2012 when the company had roughly 176 thousand people working for them.Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)
Retail | Automotive | Telecommunications, internet services and ISP | General services | Medicine and remedies | |
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Advertising in the retail industry
Spending almost 4.5 billion U.S. dollars in 2018, Amazon was by far the leading retailer in the United States, in terms of ad spend. That year, other major retailers, such as Walmart and Macy’s, spent roughly 2.6 and 1.36 billion U.S. dollars, respectively.Macy’s: one of America’s leading retail companies
Macy’s Inc. is an American department store chain founded in 1858, with its headquarters in Ohio, United States. The company’s net sales worldwide amounted to almost 25 billion U.S. dollars in 2018, an amount which was roughly the same one year earlier. As of 2018, Macy's employed around 130 thousand people. The company's employee peak, however, was in 2012 when the company had roughly 176 thousand people working for them.- Show sources information
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2014 to 2018
- Special properties
- measured media only
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2014 to 2018
- Special properties
- measured media only
- Supplementary notes
- The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
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- Overview
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2018 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2018
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2018 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2018
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the United States in 2018 (in billion U.S. dollars)Largest advertisers in the U.S. 2018
- Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2018, by category
- TV
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Radio
- Radio advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)Radio ad spend in the U.S. 2019-2023
- Leading radio advertisers in the United States in 2018, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2018
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2018
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Newspapers
- Estimated revenue of newspaper publishers in the United States from 2010 to 2018, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2018, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2018 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2018
- Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2018
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Magazines
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the United States between July 2017 to June 2018, by positionMagazine advertising effectiveness in the U.S. in 2018, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Out-of-home
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2018 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2018
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2018 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2018
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2018
- Digital out-of-home advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)DOOH ad spend in the U.S. 2019-2023
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 2nd quarter 2019, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2019
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017U.S. consumers who find poster advertising helpful 2017
- Cinema
- Estimated revenue of U.S. movie theaters from 2010 to 2018, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2018
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the United States in from 2013 to 2018, by target audienceDistribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2018Number of new brands advertised in U.S. cinemas 2013-2018
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the United States in 2019 and 2020, by formatGrowth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of digital advertising spending in the United States as of July 2019, by industryDistribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Leading internet display advertisers in the United States in 2018, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2018
- Advertising response
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Media ad spend distribution in Asia Pacific 2013-2014, by country
- Growth of the global media advertising market spending 2013-2018, by sector
- Distribution of ad spend in the UK in 2012 and 2017, by medium
- Local advertising spending on selected media in California in 2017
- Change in advertising spending in Western Europe 2014-2020
- U.S. retailers Hispanic media spend 2013
- Media spending of the personal care products industry in the Netherlands 2010-2016
- Advertising spending growth in China 2015-2020
- Digital advertising spending share of media ad spending Asia Pacific 2020, by country
- Change in advertising spending in Finland 2012-2018
- Digital ad spending of the U.S. media and entertainment industry 2012-2018
- Media spending of the cleaning products industry the Netherlands 2010-2016
- Advertising spending growth in India 2015-2020
- Digital advertising spending share of media ad spending in Asia Pacific 2015-2020
- Media spending of the food, beverage and tobacco industries the Netherlands 2010-2016
- Advertising spending of Revlon Inc. worldwide 2014-2018
- U.S. home health care services industry ad spend 2018-2020
- Digital advertising spending share of total media ad spending in Thailand 2015-2020
- Maserati's advertising spending in the U.S. 2016- H1 2017
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- Social Media
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- International Trade
- Shopping Behavior
- Sports & Leisure
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
- Demographics
- Economy
- Education & Science
- Politics & Government
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
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